Deepfake Scam Targeting Ronaldo Fans: Warning from Study of 1,300 Fake Ads

A football fan in Europe lost €100 after being tricked by a deepfake video using Cristiano Ronaldo's image and voice. The incident is not isolated: a 2026 study documented over 1,300 confirmed scam advertisements using the Portuguese superstar's likeness to promote investment platforms, cryptocurrencies, gambling, and quick-money schemes. This is a wake-up call about a new wave of tech crime targeting top-tier sports. Details of the scam: the victim received a fake link featuring a 'live' Ronaldo video introducing an investment app. After following instructions, the fan transferred €100 and never recovered the money. Current deepfake technology can replicate voice and facial expressions so realistically that even close relatives struggle to tell the difference. Ronaldo, 41, is an ideal target due to his massive fan base and strong brand image. According to the study cited in the original article, over 1,300 deepfake ads were detected on social media platforms and ad websites, using CR7's image to lure users. These ads often promise high returns on investments or free gift opportunities. Voice cloning technology is also used to generate automated calls impersonating the player. Cybersecurity experts warn that football is becoming a 'gold mine' for AI criminals. Cristiano Ronaldo is not the only victim; stars like Lionel Messi, Neymar, and Kylian Mbappé face similar risks. The consequences are not just financial losses for fans but also erosion of trust in online interactions with idols. Clubs and football federations need to quickly implement identity verification measures and educate fans about scam recognition. The lesson from this incident: never trust any 'live' video or call requesting money from any celebrity. Social media platforms must also be held accountable for moderating deepfake content. In the future, AI detection technology will become a mandatory tool to protect both fans and the brands of football stars. This is a systemic issue requiring coordination among players, clubs, regulators, and technology platforms. Without timely action, the wave of deepfake scams will continue to grow, causing severe damage to the global football community.